HANAN Besovic, the voice behind @ideservecouture, has made a name for himself in the fashion world with his sharp, witty insights and fearless commentary. From his roots in Croatia to his current home in Florida, Hanan has built a platform that offers a refreshingly unique take on the industry, blending humor, honest critique, and a genuine (undying) adoration for haute couture. His journey from fashion aficionado to one of the most engaging voices on the world wide web has made @ideservecouture a must-follow for industry insiders.

With a particular admiration for the theatrical genius of designers, his bold takes on the runway and the red carpet, highlights both the artistry and the eccentricities of high fashion. (And let’s be honest, one front row seat proves that the runway is as much a stage as what Broadway can provide.) In this Take Ten Qs, discover what fuels the mind behind one of fashion’s most sparkling digital characters.

#1 If you could have any famous writer (past or present) pen your biography, who would you most love to commission? 

I think Robin Givhan or Dana Thomas would do an amazing job writing my biography because they would go into depths and details of everything I have done and how I did it. They are the ones that describe the industry the best because they know the industry in depth.

#2 There is one song that defines your energy when you enter a room, what is it? 

Lewis OfMan's Attitude. The song is such a vibe and it’s great to listen to when I have my headset on, and I am walking to an event. 

#3 You don't collect this item but you could so easily have indulged in building a museum of...? 

Alexander McQueen showpieces. I think there has to be a museum just showing off the brilliance of McQueen shows, from Armadillo shoes to hats and all the drama of McQueen.

#4 It's 11am on a Sunday morning, what are you most often doing at that time? 

Spending time with my partner and our dog before I go make content. 

#5 You've decided to have a dinner party with friends, and the first thing you organize is: 

Food. Guests are easy to think of.

#6 Which motto defines your way of being? 

I wish I had an answer to this, but it constantly changes. 

#7 Do you play to win at chess or play to enjoy the game?

I play to enjoy the game, but you can't blame me for trying to win also.

#8 What would no-one ever expect you to think before you enter an event, but you often do? 

That I am praying I am seated next to someone nice.

#9 What emotionally moves you more than anything else? 

Seeing dogs being abandoned. Sorry, since I got a dog I am very sensitive about anything relating to dogs. 

#10 Describe yourself in one word. 

Couture.

READ more Take Ten Q’s here because, let’s be honest, this makes for addictive reading