Long breakfasts and a tireless tap of enthusiasm are part of Beka Gvishiani’s formula for thriving on his own terms.
Beka Gvishiani at 'Iconic Avedon: A Centennial Celebration of Richard Avedon' at the Gagosian & Le Boeuf sur le Toit, Paris, Île-de-France in January 2024. BFA Photos/Shutterstock
THE MOST-WANTED person on fashion’s front row is undoubtedly one wearing a cobalt blue baseball cap. Style Not Com’s Beka Gvishiani is the man behind the brand and its well-timed brevity. If you've been on an ill-advised IG detox for 36 months, then you've missed alotta fashion news delivered in a brilliant blue box with paper white type via @Stylenotcom. The character count is less than twenty per post but the charisma is plentiful. Fashion serves enough fluff, so it takes an enthusiastic expert to distill precisely what one needs to know in a few words: be it Dries stepping down or Phoebe Philo’s daughter walking for Burberry. Beka serves, and wins the highest grade of audience to boot.
First published @StyleNotCom on IG
D1 asks the Georgian author, artist, and snappy runway reviewer what matters to him beyond the fashion flashlights:
#1 If you could have any famous writer (past or present) pen your biography, who would you most love to commission?
I think no one can write any biography better than the person themself. So, I would write mine.
#2 There is one song that defines your energy when you enter a room, what is it?
Sometimes it’s Pharrell’s Happy, sometimes Gloria Gaynor’s I Will Survive. Depends.
#3 You don't collect this item but you could so easily have indulged in building a museum of...?
[Blank]
#4 It's 11am on a Sunday morning, what are you most often doing at that time?
Prepare the longest breakfast of the week with 3-4 different meals, that turns into a lunch, and calling friends to join me.
#5 You've decided to have a dinner party with friends and the first commencement in the proceedings of organizing is:
FOOD!
Style Not Com x Instagram Cocktail at Bookmarc in New York in February 2024. Madison Voelkel/BFA.com/Shutterstock
#6 Which motto defines your way of being?
Always try!
#7 Do you play to win at chess or play to enjoy the game?
Winning after enjoying the game.
#8 What would no-one ever expect you to think before you enter an event, but you often do?
[Blank]
#9 What emotionally moves you more than anything else?
When someone cares.
#10 Describe yourself in one word.
Enthusiast.
READ Zaid Affas, Carmen Busquets, Benchellal, Reem Al Kanhal and Sultan AlDarmaki’s Taken Ten Qs responses here